TASK
The task was to develop the promotion concept of the new MINI car - MINI Paceman. World's first appearance of this car has just been entrusted MINI Serbia and POSH & media. The project POSH&media has designed as a three-day promotion on Kopaonik mountain with 3D mapping and after sky party. MINI Germany liked the promotion very much so thay purchased POSH 3D project and marketed globally as a major promotion for MINI Paceman. An example of this can be viewed via the link: http://www.youtube.com/watch?v=3u7-IwTF9T0 MINI Paceman promotion in Israel. They took the file and was trained by POSH.
MINI Paceman is the first Sports Activity coupe in the world in the premium segment of small and compact cars. MINI Paceman is the seventh model of the family of brands and offers an innovative combination of sporty, extrovert design, driving fun typical of the MINI.
SOLUTION
After analyzing the target group, POSH has prepared a real attraction for everyone at Kopaonik Mountain. With rich music program, phenomenal scenery and special 3D effects in the form of 3D mapping, in a pleasant atmosphere after ski party, with mulled wine, Smirnoff Ice and excellent German sausages, we have presented a new MINI Paceman. Luckiest also von prizes! Grand prize was MINI Paceman for 7 days.
