TASK
Company Telefonkabl has hired us with the goal of redesigning the visual identity and logo of the company. The previous logo was in use for two decades and Telefonkabl wanted to keep the connection between the old and new solutions as well as to modernize and bring up to date the whole identity. So it can keep pace with the modernization of the industry in which they operate.
SOLUTION
Selected solution for new logo is derived from the old logo, while retaining the same form but with the overthrow of the line resulting in a more modern look. In addition to letters new graphism is made up of three points that have multiple meanings (cable cross-section, the association of the signal that is sent through the cable ...). It retained the blue color as the main identity, with the addition of gray as secondary in visual communication.
The new brand identity has been applied and adapted to the necessary formats (stationary, branding vehicle fleet, illuminated signs...).
