In January, the company Lafarge hired POSH & media with the aim of organizing the ceremonial awarding of keys to 7 houses in Obrenovac, for 7 families who lost their homes in the May floods. The guests of the event were the Prime Minister of the Republic of Serbia, Mr. Aleksandar Vučić, high representatives of the French Embassy headed by Ambassador Christine Moreau, the Mayor of Belgrade Mr. Siniša Mali, High Representatives of Lafarge and many others.

The concept of the event included the design of the Key Visual of the event, the preparation of materials for the protocol, as well as the realization of the event on site. The agency developed a special visual of the project, which was later used in further communication.

In addition to visuals, the agency also worked on items such as electronic invitations, printed invitations for families, press kits for media, CDs and stickers with a promotional film about the project, key chains for house keys and a panel for displaying the keys in the protocol, scenography behind speakers and audio and technical equipment for protocol purposes. The agency also implemented the entire PR activities, from inviting and communicating with the media, through transporting them to the location and distributing press kits to subsequent communication with the newsrooms and finally the preparation of press clipping. For the needs of the project, the agency has developed a film that represents the same from beginning to end.

Archiva