PRIVACY POLICY 

Last updated: May 26, 2026.

1. General Information

This Privacy Policy applies to the use of the website https://posh.rs/. We respect your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and the Law on Personal Data Protection of the Republic of Serbia.

Data Controller:

POSH & MEDIA DOO BEOGRAD

Braće Srnić 13, 11010, Beograd (Voždovac), Serbia

TIN: 105633725 | CRN: 20427051

Email: office@posh.rs | Phone: 0114039260

2. What data do we collect and why?

a) Automatically collected data (Google Analytics)

We use Google Analytics, a service provided by Google LLC, to track how visitors use our website. Google

Analytics collects:

Anonymized IP address (we truncate the last octet)

Browser type and operating system

Visited pages and time spent on the site

Source of arrival (search engine, direct link, social networks)

This data is completely anonymous and cannot be linked to your identity.

b) Cookies

We use the following cookies through Google Analytics:

Name Purpose Duration

_ga User differentiation 2 years

_gid User differentiation 24 hours

_gat Request rate limiting 1 minute

c) Data you voluntarily provide

When you contact us via email or phone, we collect your first name, last name, email address, and message content.

3. Legal basis for data processing

We process data based on:

Your consent – before setting analytical cookies, we display a consent banner

Legitimate interest – for responding to your inquiries

4. Your rights

As a website visitor, you have the right to:

Access your data

Correction of inaccurate data

Deletion of data ("right to be forgotten")

Restriction of processing

Objection to processing

Data portability

How to exercise your rights:

Send an email to office@posh.rs with the subject "Data Protection Request".

5. How to disable tracking?

You can do so in the following ways:

Do not click "Accept" on the cookie banner

Adjust your browser settings to block third-party cookies

Install the Google Analytics opt-out add-on: https://tools.google.com/dlpage/gaoptout

6. Data storage and security

Google stores data for 26 months

We use HTTPS (SSL certificate) for secure data transmission

Only authorized employees have access to analytics reports

7. Contact for privacy questions

Tea Dabetić – Director

Email: office@posh.rs

Phone: 0114039260