TASK
Around the world MINI is traditionally organizing tour for MINI lovers. This year MINI Serbia has decided to organize this tour for the very first time in our country and the honor of organizing the whole event, designing routes and their promotional material went to POSH&media.
SOLUTION
We suggested name for MINI tour – MINIjaTURA (meaning MINI me TOUR). Following was the design of promotional materials which included the pre-trip around the track that we designed and proposed so we could take a snapshot of all major sections of the road and put it in a brochure. With the brochure that we prepared for all the passengers, it was impossible to get lost on the way.
With a large number of MINI lovers, colleagues from MINI Serbia and colleagues from POSH & media on Saturday 21 September, 11h morning started the MINI tour on the route Belgrade – Resava cave.
With fantastic music, MINI refreshments, MINI favors, cameras were rolling…
After visiting the Resava cave, we organized a lunch with music; everybody relaxed together and enjoyed a few hours. After lunch, we followed the waterfalls near the cave and park of miniatures, accompanied by a professional guide.
MINI fans have spent wonderful time and they are looking forward to next MINI Tour!
