ASSIGNMENT
After the decision to start mass production of PVC, which rival the quality and characteristics of international manufacturers, it was necessary to set the basis for communication about new product of Pestan. The first tasks were - key visual design, the creation of slogans, logos, and adaptation of new product designs in all formats envisaged in the strategy.
SOLUTION
Key visual is composed of two parts , one related to the warmth of the family home and all the benefits of the use of high quality PVC , while the second part is the bad weather that have no impact on family members .
Movement of wind as a symbol of bad weather and the blue color associated with the cold and low temperatures – family is protected with Pestan PVC window - right side of the visuals.
Cross-section of a window that subtly speaks of its quality and technical elements - the visual environment.
Image of mother and child, a scene that resembles the warmth and serenity of having Pestan PVC - left side visuals.
