TASK
Well-known pharmaceutical company, together with Professional Medical Association, organized a campaign, "Your lungs, your decision" in order to raise awareness about lung cancer and its prevention through regular checks and monitoring. Organizing events in several cities, as well as making all the necessary materials was carried out by POSH & media in collaboration with PR agency New Media Team.
SOLUTION
POSH & media has worked on developing the creative part of the campaign, from concept development, logo design and key visual, model selection, shooting and postproduction in studio. Final design was adapted to formats planned in media plan such as newspaper ads, billboard solutions, press wall, a roll-up, promotional stands, brochures, leaflets, uniform for the promo teams and several types of POS materials. The Agency has participated in the organization of the whole caravan that visited several cities in Serbia, with the PR agency New Media Team.
