TASK
Cooperation between Sika and Posh & Media began in preparation for the celebration of 100 years of Sika doing business. Preparations require making of corporate film, catalogs, print advertisements and the roll-up’s needed for presentation during the celebration.
SOLUTION
Sika has decided that jubilee celebration will be part of sport and humanitarian event that held in the same time. Client desided to support event, while in the same present their business to the attendees and the media representatives.
POSH&media developed and produced needed materials - corporate film, advertisements, roll-up, catalog, as well as the application of the logo on various promotional materials (t-shirts, pens, balloons ...).
Corporate film is made of existing material and of previous movies with the addition of projects and products implemented in the meantime. The Agency, in addition to editing, worked on material selection, making a storyboard, 2D animation, defining musical background and editing of needed subtitle.
Ad and roll up design was made in accordance with the official standards of the company with a focus on pictures of projects in whose development Sika products were used.
The catalog is made for the purpose of presenting the product portfolio and the industry in which they may be applied, as well as projects in which they are used. Used examples were related to projects in Serbia, but also projects from all over the world.
