POSH & Welton - When Design Sells: Nanilica Tea as an Example of Packaging That Wins the Market and Builds Emotion
Welton is a leading tea producer, renowned for uncompromising quality, exceptional taste, and carefully selected ingredients.
With its refined blends and dedication to the highest standards, Welton sets the benchmark for premium tea experiences worldwide.
We are delighted that Welton has entrusted Posh&Media with its brand for an extended period of time. In addition to fully managing Welton’s digital advertising across social media platforms, Posh&Media delivers packaging design, stand and booth presentation design, as well as POS materials.
One of our latest projects for Welton was the packaging design for Nanilica tea - a product that solves the classic “mint or chamomile” dilemma by combining both ingredients into a unique, refreshing blend created for a younger audience, children, and their mothers.
Nanilica is a product that communicates warmth, accessibility, and everyday practicality. The name itself clearly conveys the essence of the product, mint and chamomile in a single cup, while the packaging design captures attention and reflects the brand’s cheerful and playful character. The box was designed to stand out on the shelf, featuring bright tones, illustrative elements, and playful typography that evoke a sense of lightness and warmth. Individual design elements are easily adaptable for use across stickers, online assets, and digital applications.
We are especially proud of Nanilica’s presentation at the Children’s Fair, where the packaging design played a key role in creating the brand’s first point of contact with its audience. Through an interactive booth and accompanying materials, children experienced the brand in a fun and visually engaging way, while the joyful and recognizable packaging ensured Nanilica left a lasting impression.
This project demonstrates how thoughtfully designed packaging can connect a brand with consumers, create a strong visual identity, and support successful product placement in the market.
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