TASK
Within the placement of a new product on the market - the drain, it was necessary to define the first steps for a new brand positioning, such as: design of key visual, creating the product name and slogan, making logos.
SOLUTION
Key visual first shows drain, with an accompanying element of water flow, which is modeled so as to be attractive and dynamic. The goal that realizes this solution is drawing attention in the eye of observer and causing his interest. The whole composition is full of harmony and colors: blue and white, which refers to hygienically clean. Visual is settable for various formats without losing its identity (branding of cars, shop windows, posters, brochures, etc.).
Product CONFLUO was the result of extensive work on the creation of a global acceptable name, which will be responsive and easy to remember, both for customers on our own, and the international market. Latin and Italian is the root, at the same time has an English doublet - confluence. Associated to the mouth, where the waters merge (con) and drain (fluo).
Slogan - "During your needs” suggests that Confluo drains, its technical flexibility and the different categories of drains that are on offer, to meet all needs, both those professional and end users.
Sub slogan is “Smart drains”
Logo in its composition contains: company name “PEŠTAN“, product name "CONFLUO" as a description of the product "Smart drains” in the form of sub slogan.
The letter "F" in the name Confluo is stylized in a way that resembles the flow of water which is the main function of the drain.
