ASSIGNMENT
Develop appropriate commercial for advertising on radio and TV.
SOLUTION
The radio commercial is 30 seconds long and the concept of advertising is in humorous tone associated with important technical information about the product. Plan was to broadcast advertising in all regions where there is a sales network, through local radio stations and subsequently through radio stations with national coverage.
TV advertising is the duration of 20 seconds and consists of 2D and 3D animation sequences blended with filmed material. Advert shows, in appealing manner, the replacement of worn-out windows, the technical characteristics of the product, as well as the materials used and obtained certificates of quality. TV spot ends with a key visual of campaign, to ensure the visibility and connectivity with other communication channels dominated by key visual.
