TASK
The project is based on drawing attention to the problem of rheumatoid arthritis and problems faced by people who have a confirmed diagnosis of arthritis. Also, the goal of the project was to educate the public on prevention, inspections and steps taken to combat this disease. The Agency's aim was to develop a creative concept, logo design and key visual for the campaign. Adaptation of creative concept in all formats provided in the media plan also was task for POSH & media
SOLUTION
The creative concept is based on the display of people who suffer from rheumatoid arthritis, in everyday life situations, which are also difficult for them to be feasible. Four key visuals have been developed that presents four common situations, each of the visual communicate with specific age group which may be affected by this disease.
The aforementioned visual were then adapted to all the necessary materials for the OOH and promotions that are planned in the project.
