ASSIGNMENT
POSH&media was in charge for creating and organizing whole event - celebration of the day of Electric Power Industry of Serbia. Task included design of the overall event concept, organization, production and stage design for all printed material and recording of corporate CSR 13 minutes film, and an additional three films about EPS donations.
SOLUTION
KEY VISUAL: Theme that POSH&media presented through its concept is Renewable Energy Sources.
Key visual is composed from elements that symbolize the driving energy of water and it's converting it into electricity, thus the focus was primarily on renewable energy and conservation of natural resources in Serbia and development of public awareness about the importance of preserving the environment. This idea, we symbolically presented through visual solution of sign and logo, but also through music and dance performance. Performance of dancing couple before the start of the inaugural meeting, symbolizes just use the potential energy of water and the process of its conversion into electricity.
