Corporate identity

In this age where communication plays a very important role in creating our reality, a brand that cannot be seen looks as it doesn’t exists.

Under the visual identity we mean the visible elements of a brand (color, form, shape ...), which is compiled and communicated to the public all of its symbolic meanings that cannot be expressed in words. The visual identity is the primary means of recognition of a brand and the first element that distinguishes one brand from the other on the mass market.
Very often it is the deciding factor when determining a consumer brand. An interesting visual identity and original packaging of a product attracting the attention of consumers and distinguish it in relation to the multitude of similar products. It is a example of good corporate design.
Visual identity significantly affects on public image of a company, product or service. Brands that are carefully designed and standardized visual identity seem serious, professional and easy to recognize and remember.
If you want to make a visual identity to be successfully implemented it is necessary to adopt standards governing the color, typeface, size, logo, two-dimensional and three-dimensional versions of the logo, its application to a variety of substrates and materials ...Branding agency take care of all the detail.
The brand that has a clearly defined graphic standard has all the prerequisites to build the market easily recognizable visual identity.

Visual identity elements are:
Business logos , business cards, letterheads, folders, envelopes, invoices, delivery notes / invoices, labels, e-mail messages, digital slides for a presentation, press release, annual report, stamps, table marking facility, indoor signage applications on vehicles, shirts / uniforms, promotional material, the graphic standards manual and so on.

Graphic design and strategic marketing