Corporate identity and corporate culture
The main task of the corporate identity is to enable companies to acquire, improve, and maintain a competitive advantage. Corporate identity was identified with the visual appearance of the company to the public, ie. with its logo or trademark. Today, it makes its communication defined in the culture, beliefs, attitudes, employees, management, ownership and strategy. The corporate identity we mean the need to equalize the (standardized) what makes a company unique. High quality and long-term strategies designed corporate identity is based on Ethics and Aesthetics.
Corporate Identity
Corporate identity is the visual and material resources which the firm represents public and its mix of: logo, slogan, graphics standards (memorandum, colors, banners, products and packaging), print production (catalogs, leaflets, annual reports ...), web site , code of conduct, disclosure of information, commercial property, corporate film.
The benefits of a strong corporate brand can be summarized as follows:
1. leads to better business results: improved sales, earnings and cash inflow
2. leads to better financial performance, to increase shareholder value
3. may increase the price of the product
4. creates customer loyalty
5. makes marketing more effective
6. creates differentiation, diversity of competition
7. increases the commitment and dedication of the company
8. can be readily overcome the crisis or to provide timely
9. slowing down the erosion of the value of shares
10.helps to minimize unhealthy competition within the company, as all involved in the achievement of common goals