TASK
Coca-Cola Hellenic every year organizes a conference for its partners where in addition to the analysis of past operating results and announcements of future plans, collaborators relax and entertain in a pleasant atmosphere. POSH was tasked to carry out this event.
SOLUTION
Solution Project: Create a program of events, the entire organization as well as the design of key visual, full branding, set design, production of videos, selection the hostesses, promotional materials: invitations, thank you notes, packaging for gifts, questionnaire, agenda, badges ...
As conference did not have a theme, or a specific name, we have created the name and logo of the conference: Coca-Colaboracija 2013
Name is an interesting compound which ideally combines in itself the goal of the conference with the power and symbolism of the brand Coca-Cola. Wordplay is clear, unambiguous and obvious, and at first glance transmitted information, the role and meaning of Conferences.
Second, taking into account the strength of the Coca-Cola brand, the name, which is almost entirely reliant on the brand itself, in the same measure draws its power and sells it for their own purposes.
Coca-Colaboracija 2013 meets all the necessary requirements of good names:
1. RESONANCE
2. SUSTAINABILITY
3. VISUALIZATION
4. MEANING
