TASK
SOLUTION
Nibens Group hired POSH & media in order to redesign an existing logo and for adaptation of the new logo on all members of the group, to give them a unified look and to increase brand recognition.
In determining the direction of the design, care was taken that the main activity - construction and maintenance of roads, is placed in the focus of the observer. By using stylized display of roads, main initial is written, ie, the letter N as the dominant element of the logo. The symbol with the letter N represents the common logo element of all members of the group, while their name changes with use of the main font, common to all members.
