TASK
Blueberry producers from around Arilje, supported by USAID, launched a project to promote Serbian blueberries in Serbia but also in foreign markets in the region and beyond. The emphasis in the promotion was put on the high nutritional value of blueberries. Promoting outside of Serbia is based on the fair presentations and other meetings related to growing and selling fruits and primarily blueberries. On the territory of the Republic of Serbia, the promotion is realised through communication at the place of sale, but also through media companies that supported the project.
SOLUTION
As part of promotion in Serbia, POSH organized a large number of promotions within the Maxi system and other key accounts in which the Serbian blueberries could be bought. The Agency has planned and implemented the aforementioned promotion and design of promotional materials, uniforms for promo team, hiring and supervision of promoters in the field. As part of the project activities, media gatherings were organized with representatives of Serbian blueberries producers who presented ideas and plans to increase awareness of the benefits of blueberries and possibilities of its application. POSH & media has realized the above mentioned events, as well as lead communication with the redactions and pressreleases related to the project.
